Welcome
Thank you for being a part of our flower legacy.
This year marks over 120 years of flower growing and selling for our family. We’re the fifth generation of florists, and have a proud history in the Sydney ‘flower game’.
A trip down memory lane...
My Great Grandfather, Gaetano Guiffre (known as Tom) started flower growing at Mascot in 1902. He grew marigolds, violets, roses and snapdragons. Tom drove his flowers by horse and cart to the Queen Victoria Markets. He opened many florist shops in the CBD.
The young chap holding the big bunch of flowers is my Grandfather Tony. He sold flowers as a young boy in Martin Place. After the war he opened many florist shops around Sydney including the All Diggers Florist at Annandale, Kogarah and Enfield.
Second from the right is Grandfather Tony working at the All Diggers Florist and Nursery with his famous floral wreaths
My Dad, David Jeffrey, grew up amongst the flowers, helping run the flower shops around Sydney. He’s pictured here outside the Kogarah Florist.
My Dad and Grandfather opened All Night Florist on Parramatta Road at Burwood in 1974. It became known as the Big Pink Flower Shop with huge teddy bears in the windows famous for being open all night and all day.
Mum and Dad (David and Moira Jeffrey) retired in 2003 and we took over the family business. We renamed it Urban Flower and continue our life amongst the flowers today.
Our flagship store was acquired to become a metro station so after 50 years we had to find a new home. Now we have a wonderful workshop across the road from the Sydney Flower Markets which is very convenient! You’re welcome to visit us anytime we’re open for flowers, plants, gifts or a chat.
We’re always here to help you send love to friends and family in Sydney every day with our fast same day service and stunning bouquets.
We love what we do,
Winston, Carli and the Urban Flower Family
